The Better Hong Kong Foundation understands that Hong Kong’s economic integration with the Pearl River Delta (PRD) is vital in maintaining the territory’s standing as the premier gateway to Mainland China and as Asia’s World City. The Foundation is working with Chambers of Commerce, Trade Associations, academia and the media on a public awareness campaign on the benefits of this type of regional synergy to both Hong Kong and the PRD. These include enabling PRD cities to find common ground, to create opportunities, to optimize their different areas of strength and to increase the regional competitiveness as the world’s leading manufacturer. The Foundation saw the need early on to capitalize on Hong Kong’s professional expertise and financial prowess to promote the Greater PRD region and its complementary synergy. We are now expanding our activities to cover the pan-PRD region (also known as the 9+2 region) to position Hong Kong as a business and professional support service hub.